United Country Real Estate Awarded Top Franchise by Franchise Business Review

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February 10, 2026
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United Country Real Estate has once again been awarded Top Franchise by Franchise Business Review

As we ushered in the New Year, United Country Real Estate welcomed its latest accomplishment: another annual appearance on Franchise Business Review’s (FBR) Top Franchises list for the 20th year in a row. A prestigious and compelling accolade, the FBR award distinguishes us as the leader in land and lifestyle real estate sales.

The UCRE program leads our agents to win more – and even higher-dollar – listings, thanks to our extensive experience and a niche property focus in their respective markets.

“Being named a 2026 Top Franchise by Franchise Business Review is especially meaningful because it reflects the voice of our franchise owners,” said United Country President Mike Duffy. “For 100 years, we’ve built a franchise designed for independent brokerages that want to grow … not be absorbed by a one-size-fits-all model.”

FBR awards franchises based solely on franchisee satisfaction, and on franchises’ efforts to support their franchisees and help them succeed. In its evaluation, the market research firm considers categories such as leadership, culture, financial opportunity and overall performance. For two decades, UCRE has been selected as a company that excels in these categories, and it is all thanks to the fellowship and dedication of you all.

“Our specialized marketing, national advertising platform and deep operational support allow brokers and agents to compete at a higher level while maintaining their local identity,” Duffy said. “Everything we do is centered on one outcome: helping our affiliates increase profitability, market share and long-term enterprise value.”

Browse the many awards UCRE has achieved over the years from the Franchise Business Review. To get started on your own country, rural and lifestyle real estate journey with a proven and trusted team, reach out to your local United Country Real Estate office today!