Writing an Effective Bio for Real Estate Agents

November 04, 2015
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Your personal real estate agent bio is a marketing tool and effective at assisting you build your brand...

Your personal real estate agent bio is a marketing tool and effective at assisting you build your brand. A client will be looking for your wisdom, experience and personality and there’s no better place to showcase these things than a bio. Below are some simple suggestions to keep in mind before you write a broker/agent/auctioneer bio.

Before we dive into the bio-writing tips, here are some words of wisdom from United Country Real Estate President, Mike Duffy. “If I had a $1 million property you want to list, these the questions I will have:

  • Why should I list with you specifically you versus all the other Realtors and auctioneers in the area?
  • Why would I pay you 2% more?
  • What type of property do you specialize in? Why?
  • What is your experience with these type properties?
  • What is your real estate background?
  • When did you get licensed?
  • Any certifications, awards, recognition?
After this tell me a little about you as a person, especially if you like to do activities that relate to the property types you like to list and sell.” Remember, everyone says they are #1. It’s important to “show” why you are #1.

Here are a few other tips to consider when writing a consumer-based biography:

  1. No more than 300 to 400 words. Your real estate biography should only be a few paragraphs and kept to one page or less. This write up has 525 words. Never use all caps. That is commonly used in text to “yell!”
  2. Third person. Always write your biography in the third person. That is, refer to yourself by your name or she/he. Example, “Felix specializes in the communities of …”
  3. Make it brief. It’s not just about what you do, visitors will also want to know who you work with – they might want to work with you too! So include a sentence or two about your niche (or niches) as well as the types of clients you serve. Think “30-second elevator pitch”.
  4. Realtor/Auctioneer Designations and Local Organization Involvement.Briefly name the real estate organizations, clubs, or professional designations/associations to which you belong. Please spell them out – no-one outside our industry really knows what CRS stands for.
  5. Published or in the media recently? If you have written any real estate related articles or books mention them, this will add to your credibility. Also, visitors may want to know if you’ve been featured or mentioned in a newspaper article or TV show.
  6. Use SEO effective language. Google uses keywords when showing results after a search. Use keywords that can boost your search probability. For example, country homes, luxury estates, hunting, fishing, etc.
  7. Write, rewrite, and rewrite. Once you have crafted your bio, edit, edit, and edit again. Eliminate extra words, use descriptive words. Get your friends to comment as well. Use correct grammar. Make sure you proofread and have a friend proofread as well.
United Country Real Estate has more than 4,000 real estate professional across the United States and more than 500 offices. To learn more, visit www.UnitedCountry.com.